Petal Studios – The Pink Shop in East Otago

Founded in November 2023 by friends Penelope McGuire and Amy Parsons-King, Petal Studios was born out of a love for beauty, creativity, and everyday indulgence. While Penelope has since moved to Wellington to pursue new ventures, her legacy continues to shine through the beautiful products still found on our shelves. Today, Petal Studios is solely run by Amy, who brings her background as a fashion and beauty columnist, journalist, and skincare formulator to create something truly unique.

Nestled in the seaside village of East Otago, Petal Studios – also known as The Pink Shop – is your ultimate treat boutique and gift destination. Step inside and you’ll discover:

• Locally roasted Strictly Coffee – smooth, rich, and perfectly made

• Bite-sized sweet treats and hand-crafted chocolates – indulgence in every bite

• Natural skincare and perfumes – carefully chosen for quality and care

• Herbal teas, tonics, and tinctures – crafted for wellness and balance

• Hand-poured candles, one-of-a-kind knits, ceramics, jewellery, and stationery – unique treasures to gift or keep

Every detail at Petal Studios is designed to celebrate the art of gifting, self-care, and everyday beauty. Whether you are stopping in for coffee and a treat, searching for the perfect gift, or stocking up on high-quality skincare products, Petal Studios is a destination of joy on the East Otago coast.

Petal Studios – proudly run by Amy Parsons-King, for lovers of coffee, skincare, and beautiful things.